In the sensory overload world, eliminating clutter and streamlining work flow can be a challenge. You can’t have that big picture success without an attention to detail. I have two good examples – one for photographers and one for editors – of pushing through nonsense to get the job done. Bring on back the Monday Happy Nugget!
Do 1 Thing is a non-profit that uses multimedia to publicize the blight of homeless youth. The group relies on all sorts of contributors from photogs to volunteers to folks to donate cash. Their website is clean and easy to read. For those visual folks working behind a desk, is your work flow this pretty?
That is such a fabulous work chart. I dream of such a work flow running seamlessly in the background of a busy day. Sigh.
Photographer Andrew Zuckerman is a bird nerd. Audubon featured his newest images. Haggart wrote about the publicity. Zuckerman has a slick and streamlined way of distributing his new book published by Chronicle Books. Cost is $60 and you can buy via Amazon. So simple his media PR applications.
(1) Zuckerman created his own bird book site: http://www.birdbook.org/. (2) He added behind the scenes videos on Vimeo. (3) Publisher Chronicle is using Scribd to give viewers peeks inside the book. (4) he is, appropriately, tweeting on Twitter (http://twitter.com/zuckermanstudio). And Facebook. That is taking new media by the horns and telling it what to do. Easy, streamlined, effective.
The streamlined happy nuggets go to Do 1 Thing co-founders Najlah Feanny Hicks+Pim Van Hemmen and Andrew Zuckerman. All cutting through the noise in the most effective ways.