English is read left to right. The upper left corner of a site is often considered the start point and valuable real estate. But how to people continue to scan the page?

Gender matters – especially when you move past click-thrus and look at conversion triggers. According to an Enquiro Research white paper called ‘Website Barrier Scanning’, men take 3x longer than women to jump over an image or graphics in their scanning. Women tend not to perceive images as a barrier to scanning.

Analytics. Fun stuff.

Look for more papers:
Enquiro Research
Web Analytics Demystified (search for the ‘measuring multimedia content’ paper)
Growing Audience

general sites to bookmark for other studies
Poynter Institute
Newspaper Association of America
News University
Media Info Center