Part 14. Eye Movement
Our story for this post is Lots of Snow.
In this post we are going to talk about eye movement. Eye movement is simply the action of getting the eye to move across the screen. There are several ways your edits can help move the viewer’s eyes.
We are in a visual medium. The more movement that’s going on in your story the better.
If you’d like a see a post about movement please look up Part 4. Movement in Your Edits
So, why do you want to have eye movement? I have read several studies on eye movement and memory. Here is two them if you’d like to read them.
- Moving Your Eyes Improves Memory, Study Suggest from Fox News
- Moving Your Eyes Improves Memory, Study Suggests from Digital Journal
If you can actually get the viewer’s eye to move as much as possible, then it’s just one more tool in the battle to get them to remember your story.
This does not work for every edit. If I could get this to work for every edit I’d be an editing genius, I’m not. I do though understand the power of making the eye move.
So, let’s examine our story.
Our story begins with two wide shots of the East High practice field covered in snow.
The first 3 shots in the story don’t have any movement, except for the opening shot of the a high school student [:01] walking away from the camera.
I normally don’t like editing so many shots back to back without any movement. In this case I wanted to show the practice field with no action going on, just snow.
But at [:09] I establish a good portion of what the story’s about with the shot of shovels and kids. And…
our eye movement adventure begins here.
You probably didn’t notice but your eye was focused on the turned over traffic cone [:07]. Then your eye immediately moved to the left of the screen to pick up the shovel at [:09]. Your eye then moved from the left of the screen to the right side of the screen where a young girl is pushing down on the a shovel with her foot. I have your eye exactly where I want it. Because in the next shot at [:10] you see snow added to a pile.
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I used a visual cue to move your eyes
In that instance I led your eye visually.
Your eye is on the right side of the screen when the next edit comes along and it moves to the right side of the screen. But it’s not a visual cue, it’s an audio cue this time. You here a girl say “It’s time to get out and play.” Your eye immediately starts searching for who is saying this. Your eye discovers it’s a girl on the left side of the screen. I’ve moved your eye agian.
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You can lead the eye with audio cues
At the end of this shot a shovel throws snow across the screen. As your eye moves with the snow, the very next edit at [:13] has shovels moving primarirly on the right side of the screen. This is another time when I’m leading your eye across the screen.
The next 4 edits don’t have a lot of eye movement. Like I said, as much as I try I can’t accomplish this in every edit.
At [:24] we pick up some more leading the eye.
Your eye moves to the right side of the screen and the end of the shot. The very next shot has action I want your eye to focus on right there on the right side of the screen. Your eye now focuses on the shovel and actually stays mostly on the right side of the screen.
As the shovels is pushed into the snow and I make an edit.
Everything in the next shot at [:26] is screen left. I’m moving your eye to the left simply because there is nothing to see on the right side of the screen.
I like to have a balance. Meaning a equal amount of action on the left side of the screen as on the right side of the screen.
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By keeping your eye moving I’m also balancing my edits
Balancing edits is a whole other post. We’ll get into that some other time.
Shooting with the rule of thirds really helps in balancing your edits. If your not sure what the rule of thirds is, I defer you to photojournalists. Here’s a good post about The Rule of Thirds.
The next shot at [:27]
I keep your eye on the left side but your eye now moves down and will focus on the shovel at the bottom of the screen.
At roughly the same point at the bottom of the screen in the next edit, a tarp full of snow begins moving as your eye picks that up.
It’s the action at the end of the edit at [:28] that helps with eye movement. Editors often wonder when to start an edit.
- I think it’s just as important to think about what happens at the end of the edit as well.
In this case the shovel pushes into the snow, I make an edit and there’s your eye right where I want it to be.
The next 3 edits don’t really have a lot of eye movement.
At [:35] Your eye moves to the left of the screen searching for who is talking. The next edit is a tight shot of a the tarp dumping snow. The action starts screen left and moves your eye screen right.
Your eye then comes back to the left as you focus on the man singing at [:37]. As he bends down at the end of the shot…
your eye moves down. I’m leading your eye to the next shot of a shovel right where the shovelhead is. Again, what’s going on in the beginning of the edit isn’t nearly as important as what’s going on at the end of the shot before I make an edit.
That shovel moves screen left right to the next shot of a person throwing snow.
I have a lot of really good eye movement from [:48] to [:51] Pay attention to the shovels.
My favorite edit of this story happens at [1:05]. It’s what happens at the end of the edit that makes these two shots work so well together. You see a girl pick up snow and throw it.
And the very next shot is snow coming down on the top, on the right side of the screen. Right where I want your eye to be. This is also matching my action. If you’d like to learn more about match action please check out part 5. Match Action.
Editing with Eye movement logic isn’t something that I understood immediately. It takes a while to work into stories and understand how to make it work.
I have to admit I never would of known about eye movement had it not been for John Hyjek.
John is a 3 time NPPA Editor of the year and a member of the News Video Workshop.
His presentation into eye movement is one that must be experienced.
If you’d like to hear and see me, I’ll be part of The Convergence this year.
I’m looking forward to The Edit Foundry being part of the Convergence in Las Vegas in June.