by Elissa Ewald

Stanley Leary shares some insight on how you can improve or build a successful business in photography.

Find the entire presentation at http://www.stanleyleary.com/marketing.pdf

“Corporate clients are looking for, first and foremost, someone who can solve the immediate problem.”

To be successful in the business side of photojournalism, you need to make sure not to get too focused on making your portfolio or website perfect, but you also need to concentrate on meeting clients, listening and asking good questions.

Need to develop a business library to help you deternine how to run your photography business.

Suggested Books:

Pricing Photography

Truth Needs No Ally

Best Business Practices for Photographers

The Photographer’s Guide to Negotiating

The Photographer’s Guide to Marketing and Self-Promotion

Photographers Market

Sell & Re-sell Your Photos

Professional Business Practices in Photography

You need to also be reading what your clients will be reading.

Suggested Software:

Quicken

fotoQuote Pro

Outlook or Entourage or another database program that works for you

shootQ

Know your cost of doing business. (NPPA Cost of Doing Business Calculator)

Network. Go Where your Customers or Prospects go or are likely to be.

Five Things for Success:

(1) Persistence

(2) Being Nice

(3) Whom you know (Teachers, Coaches, Facilitators, Mentors)

(4) Skilled in Craft

(5) Talent