By: Frances Micklow
Presented by Sarah Bates and Warren Peper, The Post and Courier
How weâ€™re getting news is changing. Getting news used to be a lecture, now it is a conversation. The move is going to interaction to create that conversation between the audience and the news sources.
Video needs to have a purpose, it must be compelling, entertaining, informative, and worth watching. It shouldnâ€™t go up just because you have the capability.
Use the different aspects of the paper (video, articles, etc) to work together and cross promote
Post and Courier has paired with Comcast to put together a 30 minute news show called In The News with The Post and Courier. Produced and used to show news and draw readers in.
TV is there to do TV, itâ€™s finding a different or better way to provide the readers with the information, but using some tools from TV to do it.
When youâ€™re moving the Titanic, remember it takes time. Even two or three degrees can be a big change in the long run.
Have to find the balance with the amount of time you can spend on different stories. Spot news needs to go up quick, longer format (i.e., man on the street) can be more flexible with time.
â€œKeep it simple stupidâ€
Have to hold our selves to a higher standard than YouTube, anyone can throw information up on the internet and people with watch it. You still have to take the time to get good audio and video, it still has to be clean.
Think beyond what newspapers have always thought about.
Newspapers need to be more open to promoting their own personalities. Donâ€™t let the faces of newspaper be completely invisible, it is ok to promote.
Itâ€™s not always the produced videos that draw in the most hits; it is often time surveillance tapes, dashboard cams, 911 tapes. Papers have to realize that these things are available to them too if they have the technology and capability to work through it and get it up online.
The capability for video is much more accessible now, so newspapers have to take advantage of it. Not everything has to be network quality but it has to be professional.
Push your featured videos and photo galleries to the top of the page so to better promote the good things your paper is putting together.
You have to prioritize the videos that you shoot and put up on line.
You donâ€™t want the numbers to drive what you cover.